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For Application Development & Delivery Professionals

SaaS Dictates Different Product Management Priorities

SaaS Imperatives Shape The Product Manager Role

November 3, 2008

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  • By Tom Grant, Ph.D.
  • with Peter Burris,
  • Christina Lee

Why Read This Report

Being a product manager for a software-as-a-service (SaaS) product is not exactly the same job for an on-premise product. To a great degree, a product manager's responsibilities and deliverables depend on the degree of ambition the company has in leveraging the opportunities that SaaS presents. Shaping the product management role to fit the SaaS product may not be easy, but SaaS vendors need product managers to deliver the customer insights and innovative ideas that may spell the difference between the product's success and failure.

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Table of Contents

  • SaaS Demands Agility, If Not Agile
  • Product Management Changes To Meet Basic Challenges
  • Greater Changes Needed To Seize Opportunities
  • A Road Map To SaaS Product Management

  • Product Managers Are The Mirror Of The SaaS Company
  • Supplemental Material
  • Related Research Documents