Report

Savvy Publishers Deploy DMP Insights Across Their Organizations

Ad Sales, Marketing, And Content Executives All Benefit From First-Party Data To Craft Audiences
January 26th, 2016
With Contributors:
Luca Paderni
Wei-ming Egelman
and Laura Glazer

Summary

Working on our Q4 2015 data management platform (DMP) Forrester Wave, we have gathered unique insights on how publishers, who market their audiences to their advertisers and market their content to consumers, are increasingly using DMPs to aggregate and d

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