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For B2C Marketing Professionals

Scale Success with Programmatic Multichannel Media Buying

December 6, 2012

Authors

  • By Joanna O'Connell,
  • Christine Spivey Overby
  • with Elizabeth Komar

Why Read This Report

This report will guide marketers to think beyond the possibilities of programmatic media management in display; take them down the path to embracing programmatic on video, mobile, and social; and explain how to achieve that goal.

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Table of Contents

  • Programmatic Effectiveness Moves Beyond Display
  • Marketing Objectives Help You Navigate Your Programmatic Options
  • WHAT IT MEANS

  • A Cascade Of M&As Will Result In Integrated Buying Stacks
  • Supplemental Material
  • Related Research Documents