Scale Success with Programmatic Multichannel Media Buying
December 6, 2012
Why Read This Report
This report will guide marketers to think beyond the possibilities of programmatic media management in display; take them down the path to embracing programmatic on video, mobile, and social; and explain how to achieve that goal.
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Table of Contents
- Programmatic Effectiveness Moves Beyond Display
- Marketing Objectives Help You Navigate Your Programmatic Options
WHAT IT MEANS
- A Cascade Of M&As Will Result In Integrated Buying Stacks
- Supplemental Material
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