This report about experience design (XD) — one of the six competencies of customer experience (CX) — is for XD leaders who have established a solid practice, so their companies already follow an effective and documented process for how to do it — but they do not: 1) follow a plan for how often, 2) ensure that all relevant parts of the company collaborate on it, and 3) have a senior person who requires that it get done. This report explains how and why you should, at this intermediate stage of maturity in experience design, focus on scaling your practice.