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For Customer Insights Professionals

Score Big With Fanalytics

How Advanced Customer Analytics Drives Better Fan Engagement In Sports

April 26, 2019


Why Read This Report

Like in many other industries, harnessing data and technology in the pro sports world is now an imperative. Sports industry pros use technologies like AI and machine learning for customer analytics (or, in this case, "fanalytics") to derive deeper fan insights. In the age of the customer, you need strong fanalytics practices to understand who your fans are, serve them, and delight them to keep 'em coming back. This report outlines industry trends to help customer insights (CI) pros understand how and when they can use analytics at sporting events to improve fan engagement.

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Table of Contents

  • The Sports Industry Faces Many Curve Balls From Fans
  • Sports Orgs Can Win With Fanalytics, Even When Their Teams Lose
  • Recommendations

  • Get Your Head In The Game: Invest In Fanalytics
  • Supplemental Material
  • Related Research Documents

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