Trends Report

Score Big With Fanalytics

How Advanced Customer Analytics Drives Better Fan Engagement In Sports

April 26th, 2019
Brandon Purcell, VP, Principal Analyst
Brandon Purcell VP, Principal Analyst
Emily Miller, null
Emily Miller
With contributors:
Srividya Sridharan , Merritt Maxim , Jeremy Vale , Jennifer Belissent, PhD , Jim Nail

Summary

Like in many other industries, harnessing data and technology in the pro sports world is now an imperative. Sports industry pros use technologies like AI and machine learning for customer analytics (or, in this case, “fanalytics“) to derive deeper fan insights. In the age of the customer, you need strong fanalytics practices to understand who your fans are, serve them, and delight them to keep ’em coming back. Fanalytics must pervade the entire customer lifecycle. This report outlines industry trends to help customer insights (CI) pros understand how and when they can use analytics at sporting events to improve fan engagement.

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