Search Marketing Metrics Are Too Much And Not Enough

November 26th, 2014

With contributors:

Collin Colburn , Mike Carpenter

Summary

Marketing leaders struggle to gain insights from the muck of search marketing metrics they track. In this report, we organize metrics to help create order and recommend that marketing leaders apply customer insights (CI) to their search marketing planning. This report was originally published on July 24, 2013; Forrester reviews and updates it periodically for continued relevance and accuracy. It has now been updated with new and current references.

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