Trends Report

Secure Your Career With A Personal Analyst Relations Portfolio

April 22nd, 2015
Kevin Lucas, Principal Analyst
Kevin Lucas Principal Analyst
With contributors:
Laura Koetzle , Megan Doerr

Summary

Constant business change means that analyst relations (AR) pros’ career trajectories can change swiftly — in either positive or negative directions. In this report, Forrester outlines the best way for AR pros to ensure that they’re ready either to grasp that big promotion at their current firms or to land on their feet if their employer’s fortunes sour. The keys are preparing a personal AR portfolio in advance of need, maintaining it over the long haul, and deploying it productively.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.