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For B2C Marketing Professionals

Select The Right Interactive Agency In China

Vet Interactive Agencies Against Four Key Criteria To Effectively Drive Your Marketing In China

February 21, 2013

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Why Read This Report

The opportunity for interactive marketing professionals to reach and win Chinese consumers via digital channels is enormous. But the threat of failure looms just as large for brands with a shallow understanding of Chinese consumer behavior, cultural expectations, and digital platforms. And hiring an agency won't help unless you evaluate and select it correctly. How? By carefully vetting potential partners across four key criteria and balancing your brand objectives with their local knowledge and global scale. This report provides an overview of interactive marketing complexities in China, clarifies the different types of agencies that exist in the market, and provides advice for interactive marketers to guide their digital agency partnerships.

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Table of Contents

  • China Is The New Land Of Opportunity
  • But Interactive Marketing In China Is Unique And Perplexing
  • Carefully Vet Your Agency For China
  • RECOMMENDATIONS

  • Keep A Watchful Eye To Ensure Agency Partnership Success
  • Supplemental Material
  • Related Research Documents

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