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For Customer Insights Professionals

Selecting The Right Enterprise Marketing Software

July 18, 2008

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Why Read This Report

Most approaches to selecting marketing technologies are plagued with market confusion, poor capabilities, and lack of support from a critical partner — IT. Forrester has identified eight questions that help marketers ensure that their own process lands them the right vendor. These questions untangle the selection process by focusing on business value, total cost of ownership, and vendor implementation expertise.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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