Report

Servicing The Multichannel Buyer In Europe

Consumers Have Embraced All Touchpoints, And So Should eBusiness Professionals
September 8th, 2010
With
Benjamin Zeidler

Summary

Today, European consumers face a wide range of touchpoints and have adopted a complex purchasing journey. These consumers use more than one channel to research and buy a product, and they are influenced by sources across many communication channels. Sixty

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