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For CMO Professionals

Set The Right Metrics To Shape Your Culture

The State Of Digital Business 2018: Metrics And Culture

February 8, 2018

Why Read This Report

Culture remains the No. 1 barrier to successful digital transformation. Evolving your company culture requires an overhaul of employee metrics, especially in teams that marketing works alongside. This report presents the latest data on misaligned metrics and provides CMOs and digital leaders with guidance on how to fix employee metrics to shape the customer-obsessed culture their business needs.

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Table of Contents

  • Your Metrics Shape Employee Culture, For Good Or Evil
  • Use Shared KPIs To Nurture A Customer-Obsessed Innovative Culture
  • Recommendations

  • CMOs Must Help Overhaul Tech Team Metrics
  • Supplemental Material
  • Related Research Documents

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