Trends Report

Set The Right Metrics To Shape Your Culture

The State Of Digital Business 2018: Metrics And Culture

February 8th, 2018
NF
Nigel Fenwick
With contributors:
Pascal Matzke , Maxie Schmidt-Subramanian , Samuel Stern , Annika Gunderson , Rachel Birrell

Summary

Culture remains the number one barrier to successful digital transformation. Evolving your company culture requires an overhaul of employee metrics, especially in teams that marketing works alongside. This report presents the latest data on misaligned metrics and provides CMOs and digital leaders with guidance on how to fix employee metrics to shape the customer-obsessed culture their business needs.

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