Trends Report

Set The Right Metrics To Shape Your Culture

The State Of Digital Business 2018: Metrics And Culture

February 8th, 2018
Nigel Fenwick, null
Nigel Fenwick
With contributors:
Pascal Matzke , Maxie Schmidt , Samuel Stern , Annika Gunderson , Rachel Birrell


Culture remains the number one barrier to successful digital transformation. Evolving your company culture requires an overhaul of employee metrics, especially in teams that marketing works alongside. This report presents the latest data on misaligned metrics and provides CMOs and digital leaders with guidance on how to fix employee metrics to shape the customer-obsessed culture their business needs.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.