Trends Report

Seven Advanced Analytics Must-Knows

Use Advanced Analytics To Power Customer Engagement

April 30th, 2014
Srividya Sridharan, VP, Group Director
Srividya Sridharan VP, Group Director
Mike Gualtieri, VP, Principal Analyst
Mike Gualtieri VP, Principal Analyst
With contributors:
Carlton Doty , Holger Kisker, Ph.D. , Samantha Ngo

Summary

Don't make the mistake of thinking that "advanced analytics" is just "better analytics." It is a fundamentally different data-driven approach firms use to find new knowledge and insights about customers that they can't find using traditional approaches. Advanced analytics is not exactly new, but the momentum of big data and customer insights professionals' need to find deeper and more actionable customer knowledge puts the spotlight back on analytics. This report answers some of the most common questions that customer insights professionals need to know about the what, why, and how of advanced analytics.

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