Trends Report

Seven Mobile Engagement Pitfalls To Avoid

And Seven Mobile-First Alternatives That Are Better

January 29th, 2013
Ted Schadler, Vice President, Principal Analyst
Ted Schadler Vice President, Principal Analyst
With contributors:
Simon Yates , John McCarthy , Christian Kane , Andrew Smith , Benjamin Gray , Charles Golvin , Nancy Wang

Summary

Great mobile experiences are built on systems of engagement, and that means spending money on new engagement technology. Mobile apps have the thorny problem of needing to work spectacularly and safely on any device over the last wireless mile. Systems integrators, interactive agencies, software vendors, and your own infrastructure and application development teams will pitch you endlessly on technology to handle these problems. Forrester has written extensively on solutions to many of these problems with apps, platforms, tools, security, devices, and processes. In this report, we point out seven common traps that we see CIOs falling into, including virtual desktop infrastructure (VDI), web-style architectures, and locked-down devices, and we suggest mobile-first alternatives to each one.

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