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For B2C Marketing Professionals

Share Community Management Beyond Marketing For Maximum Impact

Why Post-Digital Marketers Must Orchestrate, Not Own, Their Communities

November 15, 2016


Why Read This Report

In the post-digital era, communities come in two flavors: those you build on your website and those that emerge from the social web. As brands include community input in their product and marketing decisions, they'll get the most value if they share community management duties across the organization. In this report, B2C marketers will learn how the role of community management has expanded in the post-digital era and how they should include nonmarketing colleagues in their quest to maintain great relationships with customers and positive results for the brand.

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Table of Contents

  • Communities Have Busted Out Of Marketing
  • Community Management: A Balance Of Hard And Soft Skills
  • The Best Community Management Includes Nonmarketers
  • Recommendations

  • New Job Requisition: The Head Of Community
  • Supplemental Material
  • Related Research Documents

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