Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Six Ways Online Publishers Can Boost CPMs

March 19, 2009

Primary author headshot

Authors

Why Read This Report

With supply decidedly in advertisers' favor, online publishers struggle to charge rates that are high enough to support their content production and technology infrastructure costs. But this environment isn't hopeless: There are concrete ways in which publishers can tip the balance in their favor. This report will examine innovations that enable online publishers to charge higher rates, and we look at examples of publishers that are bucking the trend of a race to the bottom for CPMs.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).

Purchase