Save or Share this Report

For CIOs

Sizing The US CIO's Business Technology Agenda

Business Technologies Will Grow Faster Than Information Technologies And Will Exceed Half Of New Project Spending

October 14, 2014

Primary author headshot


Why Read This Report

In the age of the customer, CIOs must prioritize technologies that help firms win, serve, and retain customers. This includes front-office technologies like customer relationship management (CRM), enterprise marketing applications, and commerce platforms, as well as product innovation, distribution, and talent management applications for creating and delivering the products and services. The BT agenda also includes middleware for security, app development, integration, and database management that directly supports these applications, as well as mobile devices, kiosks, and similar hardware, plus proportionate shares of tech consulting and systems integration services and tech outsourcing tied to BT software. All told, we estimate that by 2017, the BT agenda will rise to 31% of all purchases of technology goods and services by US governments and businesses. More importantly, BT agenda technologies will consume over half of new project purchases by 2015, with overall BT spending rising by 10% or more per year. The remaining information technologies will still be important as the foundation for the BT agenda, but they will grow slowly.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • The BT Agenda Focuses On Winning In The Age Of The Customer
  • Business Technology Is Mostly Software And Services, Some Hardware
  • How We Divided Tech Categories Into BT Or IT

  • Prioritize BT Investments, But Don't Neglect IT

  • The Business Technology Agenda Will Drive US Tech Spending
  • Supplemental Material
  • Related Research Documents

Recommended Research