Sizing Up US Tablet Usage And User Experience

A Technographics® 360 Report: Using Mobile Behavior, Social Listening, And Online Community Data
May 11th, 2015
Deanna Laufer
and Xiaotong Duan


Today, we lump tablets into the broader category of mobile devices, implying that consumers take them wherever they go and use them throughout the day. Our data, however, tells us the opposite. Most US consumers use tablets at the end of the day, while at

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