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For B2C Marketing Professionals

"Smart Body, Smart World" For Marketers

Sensor Devices Disrupt Marketing Practices

March 26, 2013

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  • By Sarah Rotman Epps
  • with Christine Spivey Overby,
  • Andia Vokshi

Why Read This Report

Your customers are becoming even more connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities and demands for marketers. Products such as Google Glass, the Nest home thermostat, and the Nike+ FuelBand open up entirely new possibilities for marketers to engage customers with contextually relevant services that create positive word-of-mouth. But they also disrupt traditional marketing practices, shifting marketing activity away from early-stage messaging toward later-stage engagement. This report will help marketers understand how these emerging devices fit into a larger marketing strategy, identify new opportunities for engaging customers through sensor-laden devices, and plan for investment in 2013 and beyond.

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