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For CIOs

Social Business Strategy: An IT Execution Plan

Using Social Business Maturity To Chart A Course For CIOs

April 20, 2011

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Why Read This Report

Social technology is coming into every organization whether IT wants it or not. The adoption of social technologies to support business and customer needs has been fastest outside of IT — often with IT playing catch-up and struggling to provide value. CIOs are at a crossroads where they can either choose to lead IT toward social business maturity or sit back and watch as the rest of the organization pushes ahead, leaving IT in social business obscurity. The choice is easy, but the execution is difficult. This document provides a way to assess your current social maturity and offers short-term and long-term tactics to position IT to successfully support social business strategy.

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  • CIOs — Develop Your Approach Based On Your Organization's Social Maturity
  • Begin By Understanding Social Maturity

Table of Contents

  • Social Technologies Leave IT Playing Catch-Up
  • Develop An Action Plan Based On The Social Maturity Of The Organization
  • Begin By Transforming Your IT Organization Into A Social Business Partner

  • CIOs Are At A Crossroads: Enlightenment Or Obscurity
  • Supplemental Material
  • Related Research Documents

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