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For B2C Marketing Professionals

Social Marketing Is A Vital Part Of Your Post-Digital Transformation

July 28, 2017

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This is the Executive Overview report in The Social Marketing Playbook For 2017.

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Why Read This Playbook

Social marketing is at a crossroads. B2C marketers intuitively know that it's working but can't articulate how. That's because too many of them launched social programs without a strategy. This playbook will show marketers how to develop social programs that create measurable business results, how to use insights from those programs to address other marketing and business challenges, and how to choose the right social technology vendors to efficiently and effectively run their social practices. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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