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For B2C Marketing Professionals

Social Media For Product Development

September 29, 2009


Why Read This Report

While much has been written about the marketing potential of social media, we often overlook how firms are using the technology to help innovation and product development. How do you actually capture the "wisdom of crowds" and use "crowdsourcing" to drive profitability? This document explores case studies, best practices, and rules of the road for getting engaged communities to shape product design and service development without ending up with (unprofitable) niche end products.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Also in Collection: Consumer Product Innovation

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