Social Media Measurement In China

July 25th, 2013

With contributors:

Nate Elliott , Sarah Takvorian , Andrew Stockwell

Summary

Marketers are increasingly funding social media programs in China, hoping for phenomenal returns. But most are still beginners at social measurement — focusing on simplistic metrics such as fans, followers, and engagement. Lessons learned from more mature markets show that marketers need to measure social's impact on key business objectives instead. This report will help marketers find the right metrics to measure the true impact of their Chinese social marketing efforts.

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