Trends Report

Social Mobile Technographics®: How Consumers Socialize On Mobile Phones

October 13th, 2010
Melissa Parrish, null
Melissa Parrish
With contributors:
Emily Riley , Sarah Glass , Jennifer Wise

Summary

The increasing accessibility of the mobile Web and mobile apps makes connecting with traditional social networks like Facebook and Twitter more convenient than ever. Due to these technology and behavior changes, social networks are becoming a frequently used mobile channel. If you're already using Facebook and Twitter for marketing purposes, your content is likely reaching your mobile fans and followers. Interactive marketers should evaluate how well their current social marketing initiatives reach mobile social customers and then decide on a mobile social strategy that aligns with established business goals and objectives.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.