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For B2C Marketing Professionals

Social Relationship Strategies That Work

How To Succeed In Social As Organic Reach Falls Toward Zero

November 17, 2014

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Why Read This Report

Marketing leaders use social networks like Facebook and Twitter to build stronger customer relationships. But few people see companies' social posts, and even fewer engage with those posts. The result? Brands don't actually have social relationships with their customers. It's time for marketers to start building social relationship strategies around sites that can deliver value. This report will detail where brands can successfully reach and engage their customers, what social relationship strategies they should use, and what this means to the future of social marketing.

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Table of Contents

  • Your Social Relationship Strategies Aren't Working
  • Build Your Social Relationship Strategy Around Sites That Work

  • Facebook And Twitter Are No Longer The Center Of The Social Universe
  • Supplemental Material
  • Related Research Documents