Trends Report

Social Relationship Strategies That Work

How To Succeed In Social As Organic Reach Falls Toward Zero

November 17th, 2014
With contributors:
Collin Colburn , Luca Paderni

Summary

Marketing leaders use social networks like Facebook and Twitter to build stronger customer relationships. But few people see companies' social posts, and even fewer engage with those posts. The result? Brands don't actually have social relationships with their customers. It's time for marketers to start building social relationship strategies around sites that can deliver value. This report will detail where brands can successfully reach and engage their customers, what social relationship strategies they should use, and what this means to the future of social marketing.

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