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For CIOs

Software Must Enrich Your Brand

Software Is A Critical Strategic Asset, Not An Operational Nice-To-Have

January 23, 2014

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Why Read This Report

Your customers increasingly interact with your products and service directly through the software they touch: mobile apps, connected products, websites, and digital experiences. If the software fails — or fails to delight — the brand suffers. Even physical products, from automobiles to thermostats, are increasingly enhanced by software. But software doesn't stop with the applications that customers touch. It pervades your entire product and service experience, from call center reps to analytically derived custom offers from marketing. More than ever, software either enriches or degrades your brand. It's time for companies to acknowledge the central role of software and elevate it from an IT-led application development group to a business-led product-development function.

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Table of Contents

  • Software Has Become Core To Your Business Success
  • How Software Drives Your 21st-Century Brand
  • Firms Must Raise Their Software IQ At Every Level To Enrich The Brand
  • WHAT IT MEANS

  • CEOs' And Boards' Days Of Being Absentee Tech Landlords Are Over
  • Supplemental Material
  • Related Research Documents