Trends Report

Software Pricing And Licensing Trends 2011

Software Sourcing Leaders Should Create Sourcing Strategies That Take Advantage Of Profound Changes In The Software Market

April 5th, 2011
Duncan Jones, null
Duncan Jones
With contributors:
Christopher Andrews , Rory Stanton

Summary

In 2011, Forrester expects to see major changes in the pricing and licensing approaches of traditional software providers. Increasing tension between vendors' insatiable demands for revenue and buyers' pressing need to cut non-value-adding maintenance expense, coupled with technology changes such as cloud and mobility, will force publishers to update some long-standing policies. This report identifies the forces driving a revolution in the world of software pricing and licensing and the changes that will result. Sourcing professionals can take advantage of these trends and at the same time nurture and encourage them to become more widespread.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.