Best Practice Report

Solving Online Application Abandonment

Ten Proven Tactics To Maximize Completion Rates For Financial Products

August 7th, 2009
Brad Strothkamp, null
Brad Strothkamp
With contributors:
Carrie Johnson , Peter Wannemacher , Courtney Tincher

Summary

The increasing importance of the Web in the acquisition process makes solving application abandonment a vital part of an eBusiness strategy. Most firms lack the resources or proper analytics to adequately attack the problem. This document uncovers successful tactics that some financial firms have used to address the abandonment issue — from simple content changes to more involved win-back and interactive help strategies.

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