Trends Report

Solving The Quandary Of Responsive Design

Seven Key Questions That Will Guide eBusiness Leaders To Make The Right RWD Decisions

November 13th, 2013
Mark Grannan, null
Mark Grannan
Peter Sheldon, null
Peter Sheldon
With contributors:
Stephen Powers , Michael Facemire , Jeffrey Hammond , Rebecca Katz , Steven Kesler , David Aponovich

Summary

Web traffic on mobile phones and tablets is increasing to the point where firms must optimize for these touchpoints. Native mobile apps aren't always necessary because organizations can support a high percentage of mobile needs via the mobile Web. But optimizing for the mobile Web isn't a simple task. Responsive web design (RWD) takes center stage in many enterprise discussions about mobile — but comes with hype and confusion in tow. eBusiness professionals need to understand RWD's complexity in order to decide when they should leverage it to meet their customers' mobile needs.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.