Trends Report

Sow Web 2.0 To Target Emerging Tech Markets

Community-Driven "Market Self-Selection" Identifies Gems Beyond The BRIC Markets

December 19th, 2008
Jennifer Belissent, PhD, null
Jennifer Belissent, PhD
With contributors:
Bradford Holmes , Zachary Reiss-Davis

Summary

With the economic downturn sapping the US and other established tech markets, technology industry marketers are fast at work identifying new targets among higher-growth, emerging markets. With so much attention placed on the BRIC (Brazil, Russia, India, and China) countries, these marketers risk missing opportunities ripe for the picking. The savvy among them will use emerging Web 2.0 marketing techniques to seed communities of users and advocates. Where these new seeds take root will sprout the shortlist of market opportunities.

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