Report

Spend On Marketing Performance Measurement Doubles By 2024

Landscape: The Marketing Measurement And Insights Playbook
January 23rd, 2020
With Contributors:
Caitlin Wall
and Christine Turley

Summary

Marketing performance measurement is becoming increasingly data-driven, applying sophisticated statistical analytic approaches to link marketing to revenue. Against a background of firms embracing an insights-driven culture, demand for software and servic

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