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For B2B Marketing Professionals

Spotlight On Award-Winning Communities

Learn B2B Tech Marketing Best Practices

October 24, 2012

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  • By Kim Celestre
  • with Bradford J. Holmes,
  • Sophia I. Vargas

Why Read This Report

This report showcases the exemplary community processes into practice by Forrester's 2011 Groundswell Award winners and finalists. These community leaders did not achieve success by luck, rather they each followed a thoughtful, structured process to launching and running their communities to successfully meet, and in some cases exceed, their social objectives. Get inspiration from a variety of B2B companies that successfully leveraged the power of community engagement to drive positive results for their businesses.

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Table of Contents

  • B2B Groundswell Award Winners Showcase Innovative Community Approaches

  • Winning Strategies Are Within Reach
  • Related Research Documents