Save or Share this Report

For eBusiness & Channel Strategy Professionals

Staffing For The Art And Science Of eBusiness

A Further Look At Key eBusiness Skills And Functions

May 8, 2012

Primary author headshot

Authors

Why Read This Report

What is the goal of eBusiness teams? To sell goods and services. As a result, eBusiness teams have become masters in the art of sales. As teams pivot efforts to optimize interactions across digital touchpoints, though, eBusiness teams find that they need more scientific skills in the form of data analysis and technical skills. A successful eBusiness strategy must marry the art as well as the science, and the marketer with the programmer. In past research, we found that firms were having a difficult time filling many positions and were turning to other industries for eBusiness talent. In this document, we expand on that research with a look at the critical functions of the eBusiness team, and we examine how those teams are blending the art and science of selling to staff up for the next evolution of digital sales and service.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Recommended Research