Start To Build Your Ultimate Customer Relationship
Digital Platforms Pave The Way For Others To Build Powerful Lifestyle-Enhancing Relationships
January 22, 2014
Why Read This Report
Thanks to digital disruption, consumers have fully embraced a world where they use digital enablers to connect with companies more deeply than ever before. Digital platform providers like Amazon.com, Apple, and Google are busy building persistent digital bridges to link every facet of consumers' physical and digital lives and to serve as a gateway for every other marketer eager to build their ultimate customer relationship on top. Companies, meanwhile, struggle to define what that relationship should look like or how to build it. In this report, we explain why most companies should aim for a lifestyle-enhancing digital customer relationship and tell you how to begin the process of building that relationship.
Already a Client?
Log in to read this document.
Become a Forrester Client
Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Consumers Are Ready For The Relationship Of Their Lives
- Build Your Ultimate Customer Relationship, Even If It's Hard
HOW FORRESTER CAN HELP
- Organize For Digital Disruption — Diagnose Your Obstacles
- Related Research Documents
Brief: How Journey Maps Unify Customer Experience And Business Technology Efforts
September 9, 2014 | Tony Costa
The Increasing Sophistication Of The European Digital Home
June 26, 2014 | Reineke Reitsma
The Increasing Sophistication Of The Digital Home
November 22, 2013 | Gina Fleming