Starting Your eCommerce Business In China
Identifying The Right Option For Your B2C eCommerce Business
May 17, 2012
Why Read This Report
China has become the leading emerging market for many Western brands and retailers. Attractive due to the scale and growth of the retail market, many companies view China as both a near-term opportunity for growth and a critical long-term strategic market. But selling direct-to-consumer online is still very tricky to navigate in China. While the challenges associated with entering China are similar to other emerging markets, it has some unique obstacles to navigate. In addition, domestic eCommerce solution providers are still honing their capability to work with Western companies, and foreign service providers are largely just setting up shop. This report explores the options a non-Chinese brand or retailer has in starting an eCommerce business in China.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Why Companies Want To Launch eCommerce In China Now
- eCommerce In China Offers Unique Challenges
- Four Key Options For Launching An eCommerce Business In China
- Start Simple And Be Patient As You Launch An Online Business In China
- Supplemental Material
- Related Research Documents
Create Your Global eCommerce Road Map
March 17, 2016 | Lily Varon
Selling Luxury Goods To Online Shoppers In China
May 17, 2012 | Zia Daniell Wigder
Case Study: Best Western Great Britain Wins Validation For Customer Experience Strategy
July 9, 2014 | Deanna Laufer