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For Customer Insights Professionals

Storytelling And Data Visualization Will Turbocharge Insights-Driven Action

Beginner Level: People Practices For Insights-Driven Businesses

October 10, 2018

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This report is part of "Act: Beginner Level" in The Insights-Driven Business Playbook.

Why Read This Report

Despite continuous investment, customer insights (CI) professionals' data and insights practices aren't keeping up with the expectations of device-hopping customers. The fix: To remain competitive, firms must transform into being insights driven, driving insights to actions that improve business outcomes. This report provides practical advice for data-aware firms on how to use storytelling to establish adoption of insights-driven practices. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Transform Into Being Insights Driven To Remain Competitive
  • Drive Your Insights-Driven Transformation With Stories
  • Recommendations

  • Grow Your Storytelling Capabilities With These Three Key Enablers
  • Supplemental Material
  • Related Research Documents

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