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For Customer Insights Professionals

Use The Five-Step Playbook For Data And Insights Storytelling To Drive Actions That Matter

Beginner Level: People Practices For Insights-Driven Businesses

January 6, 2020

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This report is part of "Act: Beginner Level" in The Insights-Driven Business Playbook.

Why Read This Report

Investment in data and technology continues to rise, as does getting more data into more hands that generate more insights. But that's not turning into parallel growth in applying those insights to actions that improve business outcomes. Data storytelling enables customer insights (CI) pros to break through this untenable dynamic. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to factor in new data, approaches, and examples.

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Table of Contents

  • Firms Must Uplevel Human Skills Now To Drive More Value From Data
  • Good Data Storytelling Drives Insights-Driven Transformation
  • The Playbook Provides An Effective, Repeatable, Closed-Loop Process
  • Recommendations

  • What To Do Now To Create Bandwidth For Improving Your Storytelling
  • Supplemental Material
  • Related Research Documents

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