Trends Report

Strong Project Managers Drive Successful Web Design Projects

July 8th, 2008
Craig Menzies, null
Craig Menzies
With contributors:
Angela Beckers , Kerry Bodine

Summary

In a recent survey of the European Interactive Agency Peer Research Panel (IAPRP), Forrester learned that project management is clearly a mission-critical issue: Clients considered it a key element of their Web design partner selection criteria, and agencies are changing en masse the way they approach the project management process. But the real key to getting project management right and to avoiding costly overspend is to put highly experienced project managers at the helm of a project — both at the client and on the agency side.

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