Vision Report

Succeeding With An Increasingly Bifurcated Channel Requires Advanced Automation

Automate Manual Processes And Adopt Human-Centric Approaches To Drive Channel Scale

October 9th, 2019
JM
Jay McBain
With contributors:
Caroline Robertson , Jacob Basseches , Kara Hartig

Summary

Channel professionals talk about expanding their partner programs and building broad ecosystems, but the truth is that many of their basic program and channel management processes are still painfully manual and error-prone. This report describes the basic automation technologies that channel professionals need to apply in order to get their front- and back-end systems to a future-ready state.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.