Vision Report

Succeeding With An Increasingly Bifurcated Channel Requires Advanced Automation

Automate Manual Processes And Adopt Human-Centric Approaches To Drive Channel Scale

October 9th, 2019
Jay McBain, null
Jay McBain
With contributors:
Caroline Robertson , Jacob Basseches , Kara Hartig


Channel professionals talk about expanding their partner programs and building broad ecosystems, but the truth is that many of their basic program and channel management processes are still painfully manual and error-prone. This report describes the basic automation technologies that channel professionals need to apply in order to get their front- and back-end systems to a future-ready state.

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