Trends Report

Successful Transformation Requires A Customer-Obsessed Culture

Change Your Enterprise Culture By Starting With Your Own Team

September 30th, 2016
Nigel Fenwick, null
Nigel Fenwick
With contributors:
Pascal Matzke , Annika Gunderson , Ian McPherson


Most business leaders and their CIOs today realize the opportunity that digital transformation offers as a way to reshape their companies and drive sustainable growth. At the same time, however, changing the internal culture consistently surfaces as the biggest barrier to digital transformation. The wrong culture will do more to impede progress than any other factor. To help lead digital transformation, CIOs must reshape the culture of the tech team. This report provides tactical guidance on how to do this.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.