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For Application Development & Delivery Professionals

Sync Developers With Business Needs

Business Case: The Modern Application Delivery Playbook

October 16, 2020

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This is the Business Case report in The Modern Application Delivery Playbook For 2021.

Why Read This Report

Software organizations grapple with the concept of business value, but they can't quite pin it down. Stakeholders from business, product, application development, and operations have different conceptions of business value; it's no wonder there's confusion. Application development and delivery (AD&D) leaders should read this report to understand how to define, measure, and track business value from different points of view — and ensure that developers deliver meaningful value for the business and its customers. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • There's A Disconnect Between AD&D Metrics And Business Value
  • AD&D Pros: Speak Your Stakeholders' Language To Foster Alignment
  • Recommendations

  • Focus On Outcomes Over Outputs To Deliver Business Value
  • Supplemental Material
  • Related Research Documents

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