Make The MAD Business Case

December 2nd, 2021

Christopher Condo Principal Analyst

Margo Visitacion Vice President, Principal Analyst

Diego Lo Giudice Vice President, Principal Analyst

With contributors:

Chris Gardner , Zachary Stone , Jen Barton

Summary

Competitive pressures are driving a new business improvement imperative where technology organizations can no longer afford to focus on isolated improvement initiatives, nor can they afford to be isolated from their business counterparts. Enterprises need to recognize that modern application development (MAD) drives business results. To make it happen, enterprises need to eliminate siloed, overlapping, and redundant improvement initiatives that have narrow business cases focused on cost reduction and instead embrace integrated value stream management to tie continuous improvement with business execution while focusing on delivering business value.

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