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For Customer Experience Professionals

Tablet Apps And The Future Of Digital Customer Experience

April 7, 2011

Primary author headshot


  • By Ron Rogowski
  • with Vidya L. Drego,
  • Moira Dorsey,
  • Richard Gans,
  • Belle Bocal,
  • Allison Stone

Why Read This Report

Tablet applications offer a new way for customers to interact with brands, providing sustained engagement and bridging the capability-mobility gap between websites and smartphone applications. In the future, tablet apps will be a key part of the interaction mix because they enable users to customize how they interact with content, enable easy aggregation of content, and supplement existing interaction points. Customer experience professionals considering adding tablet apps to the mix of interaction points need to focus on building tablet-specific experiences and making sure that users can tap into the full range of interactivity they provide.

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Table of Contents

  • Tablet Apps Fill A User Experience Void

  • Give Users The Most Relevant And Usable Tablet App Experience
  • Supplemental Material
  • Related Research Documents

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