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For B2C Marketing Professionals

Take Advantage: Latin American Consumers Are Willing Co-Creators

May 31, 2011

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Why Read This Report

Latin Americans love social media, and it's important for organizations to realize that their use of it is not exclusive to entertaining themselves or connecting with family and friends. It also extends to interacting with companies, with activities such as reading their blogs, following them on Twitter, or watching a video they produced. Latin American Technographics® data reveals that companies can take advantage of this willingness to engage and use social media tools to interact directly with consumers to influence product creation, design, or strategy. Creating these social co-creation engagements requires identifying the right audience and the social channels to engage them in, as well as an understanding of their time and incentive requirements. Market insights professionals should work alongside consumer product strategy professionals to uncover the requirements needed to build successful and rewarding social co-creation engagements.

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Table of Contents

  • Latin Americans' Love For Social Media Can Also Extend To Social Co-Creation

  • Segmenting Consumers Is Critical For Successful Social Co-Creation
  • Supplemental Material
  • Related Research Documents

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