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For Application Development & Delivery Professionals

Build Mobile Experiences That Drive Engagement

July 28, 2016

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This is the Executive Overview report in The Mobile App Development Playbook For 2016.

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Why Read This Playbook

The mobile mind shift is driving businesses' customers and stakeholders to expect (and demand) support for a wide variety of smartphones and tablets. But for application development and delivery pros, building mobile experiences is different from building websites or traditional client/server applications. It's not just the technologies that are different — development processes need to be faster and produce higher-quality experiences to meet higher expectations. This report serves as the executive overview for the mobile app development playbook. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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