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For eBusiness & Channel Strategy Professionals

Take The Work Out Of Insurance Quotes

Digital Feature Fix: Remove Obstacles That Keep Prospects From Seeing The Price Of A Policy

March 19, 2019


  • By Benjamin Ensor,
  • August du Pont
  • with Ellen Carney,
  • Piers Conway,
  • Sam Bartlett

Why Read This Brief

Consumers often look for the lowest price when selecting insurance policies. Yet in our reviews, we often find that insurance sites either don't provide a quoting tool or make the process of getting a quote needlessly difficult. This brief illustrates good practices from leading insurance companies and lays out how digital teams can efficiently quote prices online.

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