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For B2C Marketing Professionals

Take This Four-Step Approach To Branded Video

Online Video Is Powerful But Only When A Clear Strategy Precedes Production Decisions

May 6, 2016

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Why Read This Report

Today's customers rely more than ever on content — from brands, from peers, from experts, and even from strangers — to decide what products they need and what products they should buy. When it comes to content, video content is nonpareil for its power to drive attention and create emotional connections. Tapping this wellspring means making expensive and risky decisions about video production with dozens of potential partners including their agency, media partners, influencers, and multichannel networks (MCNs) offering strategic — often self-interested — advice. This report gives B2C marketers a four-part framework to guide potentially expensive video production decisions in a way that delivers on the broader marketing strategy.

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Table of Contents

  • Video Rules The Content World But Myths Deter Marketers
  • Put Content Strategy Before Video Production Decisions
  • Recommendations

  • Rethink Conventional Video Production Best Practices
  • Supplemental Material
  • Related Research Documents

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