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For Application Development & Delivery Professionals

Take Two Technology Roads To Digital Experience Success

Roadmap: The Digital Experience Delivery Playbook

January 26, 2021

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This is the Roadmap report in The Digital Experience Delivery Playbook For 2021.

Why Read This Report

Once you have a strategy to prioritize digital interactions and have assessed the business impact of each investment, it's time to produce your technology roadmap. You must pursue two paths simultaneously: 1) Make urgent investments in cloud or software extensions and 2) deliver important agility and long-term benefits with a modern digital experience platform. This report outlines the key milestones necessary for application development and delivery (AD&D) professionals to execute on a digital experience delivery strategy. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • Your Technology Roadmap Follows Your Customer Journey Priorities
  • Pursue Two Paths: Quick-Win Extensions And An Experience Platform
  • Putting It All Together: A Digital Experience Technology Planning Guide
  • Recommendations

  • Put Workflow, Optimization, And Agility On The Roadmap, Too
  • Supplemental Material
  • Related Research Documents

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