Taking Industry Vertical Marketing To The Web
Lessons From 100 Site Visits And One Excellent Example
November 5, 2007
Why Read This Report
IT buyers rate vendor Web sites as one of the most important information sources they use when researching technology purchases. Vendors, too, are increasingly trumpeting industry solutions on their sites. But the great irony is that despite the seeming convergence of industry buyers and sellers on the Web, the quality of the experience is generally poor. Forrester recently revisited the Web sites of 100 tech vendors we looked at last year to see what had changed. One long-time industry marketer took our recommendations to heart and raised the bar when it comes to best practices for industry Web sites.
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