Trends Report

Taking The Pulse Of eBusiness Organizations

eBusiness Managers Report That Teams Still Lack Internal Support

November 19th, 2008
Carrie Johnson, Chief Product Officer
Carrie Johnson Chief Product Officer
With contributor:
Kate van Geldern

Summary

Is it normal to dread talking with my IT support? Am I the only one reporting to the operations department? Does anyone else think that their eBusiness offerings are lagging the industry? To help eBusiness professionals start to answer these questions and get a sense for how eBusiness managers work with IT and senior management and where their teams report, we surveyed our eBusiness And Channel Strategy Professional Research Panel. We found that most eBusiness teams are centralized and report into the marketing department, they continue to have rocky relationships with IT, and they need more support from senior management and the overall company.

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